Advantages and Disadvantages of e-commerce website

Advantages of e-commerce website:

(makdigitaldesign.com, 2020)

Large market : E-commerce gives the business owners the platform to widen their market area by making it available not only locally but nation wide and even world wide. Consumers around the would be able to purchase the products and informations anytime and anywhere (Prasanna, 2022).

Personalised messaging : E-commerce platforms helps the business owners the opportunities to provide a personalised content and product recommendation for customers (Prasanna, 2022).

Lower cost : E-commerce businesses avoid the cost of managing physical stores such as rent, large no of employee and mainly inventory (TechTarget.com, 2022).

Easy accessibility : Having a physical store may be difficult for some customers shopping in locating particular products where as shopping in e-commerce platform helps customer to browse product category in real time and use the site's search engine to find the product immediately (TechTarget.com, 2022).

Speed of access : When there are many customers at the same time in a physical store it could cause the rate of service to slow down drastically where as, e-commerce platform run smoothly and quickly even if there are hundred's of customer shops at the same time, the smoothness and quickness is determined by compute and bandwidth considerations on both the consumer side device and e-commerce platform (TechTarget.com, 2022).

Disadvantages of e-commerce website:

(wisertechsolutions.ca, 2019)

Shipping time can be lengthy : While shopping in e-commerce platform customers have to wait a long time to get their product to use them, customers cannot take the product they shopped with them immediately they will have to wait for at for weeks before receiving them (Nicole, 2019).

Customer can't try before they try : This is especially a big problem for makeup brands while the customers can shop remotely but they cannot review or try the product before they buy so sometimes it leads to unsatisfied customer.

Need for internet access : E-commerce's biggest flaw has to be the need of internet connection to shop on e-commerce platforms, customers cannot purchase the product until the device which a customer is using is connected to a secure internet network and high speed internet network, since internet access is limited so businesses are excluding visitors who does not have access to high speed internet network (Ling, 2021).

Lack of textile experience : No matter how good the videos is made for the e-commerce, customers still cannot touch and feel the product in real time there is only so much so a 2D screen can provide (Ling, 2021).

Reference :

Ling, (2021). The Advantages and Disadvantages of E-Commerce, Disadvantage of E-commerce [Online] Available from : https://blog.apruve.com/e-commerce-advantages-and-disadvantages (Accessed 12 January 2023).

makdigitaldesign.com, (2020) ecommer-1.png [Image] Available from : https://makdigitaldesign.com/wp-content/uploads/2020/02/ecommerce-1.png (Accessed 13 February 2023).

Nicole, (2019). Advantages and Disadvantages of E-Commerce [Online] Available from : https://www.oberlo.co.uk/blog/20-ecommerce-advantages-and-disadvantages (Accessed 12 January 2023).

Prasanna, (2022). Advantages and Disadvantages of E-Commerce | What are E-Commerce Advantages and Disadvantages? [Online] Available from : https://www.aplustopper.com/advantages-and-disadvantages-of-e-commerce/ (Accessed 12 January 2023).

TechTarget.com, (2022). Advantages and Disadvantages of E-Commerce [Online] Available from : https://www.techtarget.com/searchcio/definition/e-commerce (Accessed 12 January 2023).

wisertechsolutions.ca, (2019). ecom2.png [Image] Available from : https://www.wisertechsolutions.ca/wp-content/uploads/2019/05/ecom2.png (Accessed 13 February 2023).