Advantages and disadvantages of Meta tags: including ways to overcome the disadvantages

(chiefofdesign.com.br, 2018)

Advantages:

-Including a meta description element on each page may give those pages a search engine optimisation boost (Peach, 2008).

-Well-written description tags that display with search results may be more effective than snippets of content from the website in bringing searchers to the page (Peach, 2008).

Disadvantages:

-Snippets are sometimes better than page summaries in providing exactly what searchers are looking for, especially if the page has a lot of content (Peach, 2008).

-Time spent on meta description tags detracts from time spent on page content, which is more significant (Peach, 2008).

Methods for Overcoming Disadvantages:

-Make each description brief and accurate, with information that complements the page title and informs searchers about what they will find on the page (Peach, 2008).

-Limit your list to terms that the page is optimised for, as well as the variations mentioned above; avoid keyword spamming (Peach, 2008).

References:

chiefofdesign.com.br, (2018) meta-tag [Online] Available from : https://chiefofdesign.com.br/wp-content/uploads/2018/06/meta-tag-801x415.jpg (Accessed 14 February 2023).

Peach, (2008) Meta tags and search engines optimisation [Online] Available from :https://www.webhostingtalk.com/blog/meta-tags-and-search-engine-optimization/#Advantages_of_using_the_meta_description_tag (Accessed30 January 2023).