Example of different types of E-commerce: including screenshots, description and links

Business To Business (B2B) : Buffer



(Buffer.com, Homepage)

Buffer is an example of a B2B eCommerce website work with them on everything from LinkedIn to Facebook to Twitter to Instagram. Buffer is an excellent tool for managing your social media accounts, allowing users to plan updates to Twitter, Facebook, Instagram, and Linkedin. Buffer saves you time and assists your business in remaining active on social media by posting at least once every day. It is one of the B2B eCommerce instances that uses a variety of social media platforms to connect consistently (bsscommerce.com, 2022). Buffer can connect to Twitter, Facebook, LinkedIn, and Instagram, preventing you from jumping from platform to platform on a copy-and-paste binge. By posting on your behalf to several sites at the optimal time (bsscommerce.com, 2022).

As a result, this frequent B2B eCommerce example also helps you understand that time is money and that you no longer need to squander your valuable time on repetitive operations (bsscommerce.com, 2022). Here is the url to access the site : https://buffer.com/


Business To Consumer (B2C) : Alibaba



(Alibaba.com, Homepage)

Many people believe that Alibaba is the Chinese equivalent of Amazon or eBay. Although there are some parallels, it is not the same as Amazon or eBay. Consider a large holding firm with multiple business lines. Consider combining Amazon, AWS, eBay, Shopify, Netflix, PayPal, and Citigroup into a single company empire, and you'll have something close to Alibaba (virtocommerce.com, 2022). Here is the url to access the site : https://www.alibaba.com/


Business to Government (B2G)

Government agencies frequently use pre-negotiated contracts. Companies bid on tenders issued by the government. A tender is a formal request for companies to state how much they will charge for a project. Each formal submission is referred to as a 'bid.' The government chooses one of the bids and awards the B2A contract to that company.  These contracts are possible at the national, state, and local levels.


Consumer to Consumer (C2C) : eBay




(eBay.com, Homepage)

eBay is a great example of a C2C business where consumers may sell to other consumers online. Even though Buy It Now listings now outnumber timed auctions, it was the first customer-to-customer auction platform on the internet. EBay generates revenue by charging sellers a fee for the service of connecting them with potential purchasers. Buyers have several payment choices, including credit card, PayPal, and bank debits. One of the reasons sellers prefer eBay over other sites is the flexibility to accept a range of payment methods. The seller then creates labels with eBay's shipping software and sends using one of the three major package carriers (clarity-ventures.com, 2023). Here is the url to access the site : https://www.ebay.com/


Consumer to Business (C2B) : Upwork




(Upwork.com, Homepage)

C2B is diametrically opposed to the existing system. End-users create services and goods that are consumed by the organisations and enterprises from whom they buy. In other cases, rather than a corporation advertising a product or service to prospects, customers now demand a product or service at a specific price that they are satisfied with and wait for the business to fill the gap. Because of the power of the internet, this form of eCommerce strategy is quickly becoming quite popular. Clients are finally realising their buying power and using it to get better bargains. Upwork is a great example. It was one of the first sites to implement the C2B concept, in which users can advertise the services they provide (Allysa, 2021). Here is the url to access the site : https://www.upwork.com/


Consumer to Government (C2G) 


C2G is defined as an e-commerce paradigm in which customers use electronic tools to contact administration (local government/authorities). The C2G model encompasses any action in which a consumer obtains a public service or communicates with the government/authorities via a website, an online portal, or a mobile app (blog.ipleaders.in, 2021).

Here are some instances of government initiatives for public service delivery, such as C2A structures:

-Government Services: PAN Card Application, Voter ID, Railway Ticket Booking

-COWIN immunisation site, National Digital Health Mission.

-Taxation: submitting tax returns online and paying GST.

-Payment of bills: payment of power bill, payment of water bill.

-Education is given by state institutions, such as central universities and NPTELs.


Reference :


Allysa, (2021) What is C2B eCommerce? Everything you need to know [Online] Available from: https://biq.cloud/blog/c2b-ecommerce/ (Accessed 30 January 2023).

bsscommerce.com, (2022) 15+ Successful B2B ECommerce Examples That Improve Your Strategies [Online] Available from : https://bsscommerce.com/blog/15-successful-b2b-ecommerce-examples-that-improve-your-strategies/ (Accessed 30 January 2023).

blog.ipleaders.in, (2021) Understanding efficiency and application of C2A e-commerce model [Online] Available from : https://blog.ipleaders.in/understanding-the-application-and-efficiency-of-c2a-e-commerce-model/ (Accessed 30 January 2023).

clarity-ventures.com, (2023) Updated for 2023: C2C eCommerce Marketplace Tips: What Is C2C eCommerce? A Marketplace [Online] Available from : https://www.clarity-ventures.com/ecommerce/what-is-consumer-to-consumer-ecommerce (Accessed 30 January 2023).

virtocommerce.com, (2022) What is B2C eCommerce — business model, B2C Companies and Examples [Online] Available from : https://virtocommerce.com/blog/what-is-b2c-ecommerce (Accessed 30 January 2023).

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