Essensial features of an E-commerce website

There are several features of an e-commerce website from which some of the features are listed below :

unDraw.co, cohort analysis.

User-Friendly Navigation - Anybody can be asked what they look at first when they visit an eCommerce platform. Navigation is without a doubt the solution. A user-friendly navigation system ensures you'll get more repeat visitors and draws in a lot more potential clients. The Intelvision staff is aware of your needs. Everything from the logo and its clickability to the menu bar's item count, main navigation bar's stickiness, and icons used (Yurii, 2021).

Product Filtering and Sorting - Your company's success directly depends on how easy it is to find your products. Even if you have the ideal company plan, the availability of hundreds of products when buying online may cause you to consider the necessity for product filtering (Yurii., 2021).

Product Reviews - Product reviews support decision-making, increase sales, and help you establish trust (Yurii, 2021).

Special Offers and Discounts - There is no disputing how difficult it is to resist special offers, discounts, and other promotion strategies. Additionally, 97% of online shoppers pay attention to promotional offers when they visit websites (Yurii, 2021).

WishList - WishLists are quite useful for business owners using eCommerce systems. Such a technology increases website traffic, makes it easier to deal with out-of-stock items, and helps you understand your customers' world and way of thinking. Moreover, mobile users adore this eCommerce function in particular (Yurii, 2021).

Related Products - What often appears at the bottom of an online store page? There is information available about some further goods that you might find interesting. The related items and product descriptions may eventually be reached by a consumer who can't find the item they're looking for, forcing them to return to the filter options (Yurii, 2021).

Shopping Cart - One aspect of eCommerce that bridges the gap between browsing and buying is the shopping cart. It is a piece of software that makes the actual purchase possible. This tool collects a customer's payment method and provides the payment processor and other parties with that information (Yurii, 2021).

Secure Payment Options - Nowadays, the majority of consumers use their face or finger to make any purchase. If you are aware of what it means, you probably realise how crucial safety is2w. Therefore, the transaction process must be entirely secure for the merchant, the customer, and the payment processor (Yurii, 2021).

Reference : 

unDraw.com (2022). cohort analysis. [Image] Available from: Illustrations | unDraw. (Accessed 9 February, 2023).

Yurii (2021), 15 Must-Have Ecommerce Features For Website [Online] Available From : https://intelvision.pro/blog/15-must-have-ecommerce-features-for-website/ (Accessed 12 January 2023).