Understanding Meta tags: Definition, meta tag analysis of a webpage of choice and description of each meta tag

Meta Tags :

(digitalvidya.com, 2017)

Meta tags are part of the HTML code for your website. They assist search engines in comprehending information about your website. And this has an impact on how your website appears in search results (Lahey, 2022). Meta tags also instruct browsers on how to display your website on your device. In other words, they can ensure that your website looks well on both desktop and mobile devices (Lahey, 2022). This informs Google that your site is mobile-friendly. This can assist your website in ranking better in Google's search results (Lahey, 2022). 

Additionally, meta tags can offer additional and quality information to the users in order to achieve more clicks and a higher CTR in the searches, as well as to offer them a better experience within the website (Fontané, 2022).

Meta tags are an important element of a good SEO strategy, which is why it is critical to write them in a unique style that considers both Google and the user in order to rank better (Fontané, 2022).

Meta Tags Analysis (Daraz.com.np) :

Daraz is a popular E-commerce website in all Nepal. In this section we are going to inspect the source code and analysing the meta tags, their descriptions and so on.

In this above picture there are 9 meta tags available in head tag section in the HTML code. 

Meta property "OG": When a URL is posted on social media, the URL's display is controlled by meta tags, also known as Open Tags.

Meta charset: "UTF-8" character set is one of the most popular and hardly recommended by HTML5 character encoding which covers almost all the characters and symbols across globe. 

Meta Name: IT specifies many different values such as,

• keywords - This tag is relevant to page which helps the search engine to define the end result.
• Author - This tag providers the information of the author of the document.
• Viewport - This tag is responsible for controlling what is visible by the user in terms of the screen dimension.
• Description - This tag provides the information about the webpage and supports the search engine which can be seen in the picture provided below,

In the picture above we can see when we type 'online shopping Nepal' which is in first picture, this results in showing the Daraz website, this proves that the meta tag description works.

Reference :

digitalvidya.com, (2017). Meta_Tags_Seo-1170*630.jpg [Image] Available from : https://www.digitalvidya.com/wp-content/uploads/2017/05/Meta_tags_seo-1170x630.jpg (Accessed 13 February 2023).

Fontané. G, (2022) Full List of Meta Tags, Why They Matter for SEO & How to Write Them: Why do meta tags matter to SEO? [Online] Available from : https://blog.hubspot.com/marketing/meta-tags (Accessed 30 January 2023).

Lahey. C, (2022) Beginner's Guide to Meta Tags for SEO [Online] Available from : https://www.semrush.com/blog/meta-tag/ (Accessed 30 January 2023).