What is SEO and how is SEO used?

SEO [Search Engine Optimisation]

In simple term SEO stands for search engine optimisation It refers to the process of making changes to your website to make it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely it is that you'll get noticed and draw both new and returning clients to your company (searchengineland.com, 2022). These days, SEO is considered an essential marketing activity.

If someone has a question and wants to look up the answer online, they use search engines. Search engine algorithms are computer programmes that sift through data to provide users with the precise results they seek (Digital marketing institute, 2019). To find websites and choose which ones to rank for a given keyword, search engines use algorithms. In order to find information, search engines go through three stages: crawling, indexing, and ranking. Crawling is the discovery stage; indexing, the filing stage; and ranking, the retrieval stage (Digital marketing institute, 2019).

Reference:

digitalmarketinginstitute.com, (2019) What is SEO and How does it works? [Online] Available from : https://digitalmarketinginstitute.com/blog/what-is-seo (Accessed 30 January 2023).

searchengineland.com, (2022) What is SEO - Search Engine Optimisation [Online] Available from : https://searchengineland.com/guide/what-is-seo (Accessed 30 January 2023).